Here are 6 ways to drive targeted traffic to your website:
Pay-Per-Click Advertising
Pay-Per-Click is a simple type of paid advertising that most
search engines, including some of the largest ones, now
offer. It reqires a bid for a “per-click” basis, which
translates to your company paying the bid amount every time
the search engine directs a visitor to your site. There is
the added bonus that when a per-click site sends your
website traffic, your site often appears in the results of
other prevalent search engines.
In order to determine if pay-per-click is a cost effective
form of marketing for your business, you must do some
computing to figure out how much each visitor to your site
is worth. You can compute this value by dividing the profit
you make on your website over a given period of time by the
total number of visitors for that same time period. For
example, if your site made $5000 in profits and there were
2500 hits, each visitor would be theoretically worth 50
cents. The basic formula is profits divided by visitors.
2 Ways to Optimize your Ads:
Description
The object of your description is to be as specific as
possible so that only those visitors who are likely to buy
service or product go to your site. Using expert marketing
copy on your description is both precise and enticing to
attract the most qualified visitors to your site.
Keywords
Bidding for the right keywords is another essential element
of PPC advertisng. Constantly monitoring and researching
keywords can reduce your advertising cost. Be aware that the
most popular keywords often cost considerably more than 50
cents a click. The only way around this is to bid less for
these phrases or you will be paying too much for each
individual hit.
http://www.inventory-overture.com
Promote with Affiliate Programs
Set-up a simple webpage for affiliates to sign-up and
provide them useful marketing tools to promote your product.
When finished, start announcing your affiliate program :
Clickbank
Associate Programs
2-Tier Affiliate Programs
Affiiliate Directory
Using Linking Strategies
Extremely important factor to consider for both generating
qualified traffic and improving search engine rankings.
Almost all search engines use link popularity to rank your
website. Link popularity is based on the quality of the
sites you have linked to from your links page. Approach
competitor’s website or any relevant website with high
traffic and ask them politely to link to your website. Doing
it right will generate high traffic from other sites and
improve search engine rankings.
Ezines and newsletters
Imagine being an author on your preffered field, writing
ezines and newsletters and publish them to your TARGETED
audience. Not only people will read your ezines but there’s
a chance that they will enter your site as well. People
starts to see you as an expert while at the same time your
reputation starts to grow and can transform leads to
potential customers. You can submit your ezines to a list of
directories but be warned that some may not accept your
ezine:
Top Ezine Ads
Directory of Ezines
Ezine-Universe
Best Ezines
Joint Venture & Partners
Making your site sells is crucial before contacting or
approaching any joint-ventures. You also need to make sure
that your site complements joint-venture’s site as well so
that both parties can benefit from each other. You can start
search for joint-venture by using:
Alexa – Recommended for searching sites with high traffic
and popularity
After finding potential joint-ventures, start contacting
them by fax, mail or telephone.
Search Engine Optimization
At least 85% of people looking for goods and services on the
Internet find websites through search engines such as
Google, Yahoo, and MSN. The idea of optimizing your pages
for high search engine rankings is to attract targeted
customers to your site who will be more than likely to make
a purchase. Aim to have around 250 words on each page, but
if this is not desirable due to your design, aim for at
least 100 carefully chosen words. This is essential as
search engines generally list sites that contain quality
content rather than scintillating graphics. A good way to
this is to optimize each webpage with better keywords and
the place to research your keywords is :
http://www.wordtracker.com
To sum up, there are 5 to 6 ways to promote your product but
many top internet marketers specialize 2 to 3 methods on
average. In my opinion, it doesn’t matter which method you
choose as long as it works the best for your online
business.
